The significant impact of creativity in graphic design and analyzing the major elements which affect creativity and creative thinking design

For creativity, it can be said that it is one of the features of human being that is examined and explained both biologically and psychologically. This concept found its meaning in many fields. It would not be wrong to say that this concept, has been studied mostly in the disciplines of psychology, social psychology and then educational sciences since the first day it emerged. In this thesis, I examined the concept of creativity and the development of concepts from past to present, projected the importance in the eyes of individuals and society, and its reflections on graphic design. The designs created by people who are aware of the factors of affecting creativity plus mastered the theories and techniques of creativity can be recognized easily by the society. Also these designs creates an awarenes over the people. The importance of this process for a graphic designer is undeniably important. It's possible to observe that designers who comprehend the feeding points of creativity own many influencing psychological and sociological factors in their life and reflect these points on the artworks of designers. I also wanted to draw attention to the benefits of mastering the idea generation process and how this process progresses, which can be considered as the most important stage of creativity. Another issue that comes up during the idea generation phase is that designers often create imitation works under the name of inspiration. The discussion topic of this research is the effect of all factors that are affecting creativity in which I examined with good and bad examples. Keywords: Concept of Creativity, Creativity Theories, Creativity Techniques, Graphic Design, Factors Affecting Creativity, Definition of Creativity