Use of graphic design in marketing: Social media advertising examples

The world is digitizing at a rapid pace. With the development of technology and the widespread use of communication tools, digital environments are becoming a marketing area. The aim of this study is to investigate the use of graphic design in marketing in terms of social media advertisements. In the study, the use of graphic design as a marketing tool in social media advertisements was examined through sample applications. The results show that in parallel with the use of graphic design in a wider area day by day, the frequency of being preferred as a marketing tool in social media advertisements has increased. The results obtained in the study revealed that the factors of color selection, simplicity, balance, arousing interest, and suitability for the target audience play a decisive role in making graphic design an effective marketing tool in social media advertisements. The results of this study are limited to the shared examples.