Subliminal advertising regarding Unfair Competition Law

In the first part of this study, which aims to examine subliminal advertising in terms of unfair competition law, the concept of advertisement and Advertising Law is mentioned. In the second part; after defining what is an advertisement in accordance with the law within the frame of legality of advertisements, advertisements in accordance with the law, advertisements contrary to the law such as deceptive ads, offensive ads, disguised ads, subliminal ads which constitutes the main purpose of this thesis is examined. In the third part, a comprehensive explanation has been made about the principles, purposes, and procedures of unfair competition law. In the last part, how subliminal advertisements will be subject to unfair competition law is mentioned. By this study, how the concept unconscious advertising which appears in the legislation and the concept of subliminal advertising are different concepts and that regardless of the effect on customer preferences, subliminal ads can be subject to unfair competition law since it violates the principle of honesty.