Research on effect of public relations on corporate reputation

In today's global world there is various products and serves, target mass awakening by internet and e.g. ways. That situation creates competition between institutions. For introduce their products and services to customers in competition times, and with positive feedbacks from target mass, for positively ensure institute that they have activities within. Institutions created Public Relations unit Public Relations target to increase corporal reputation within increasing of customers and target to make their institute pioneer with various metod. As result of analysis multiple regression, tested y aim of hypothesis, correlation and regression, analysis deal with this research, shows that corporal reputation effects positively from aspect " Public Relations" to aspect "promotion" and "introduce". In this work pointed that how Public Relations effects on corporal reputation theoricaly, and the effect of thes two concept analysed with correlation and regression analysis with survey that 410 peofle have tken part that live in Central Provinse of Kütahya and 128 workers of Kütahya's Municipalitiy different positions. Key Words: Public Relations, Reputation and Corporate Reputation