Arranging television advertisement with motion graphic technique (Anadolu University second university advertisement application)

Commercials occupies an important place in our lives today. The channel where the commercial will be broadcast is as important as the message it intends to transmit. Even, the channel where the commercial will be broadcast, is capable of influencing the message of the commercial and how it should be transmitted. The motion graphic practice on television commercial is a production technique the importance and popularity of which increases day by day. Here, the facts that commercials by motion graphic system are completed in much shorter time than compared to live-action commercial shootings and that the need felt for heavy light and camera systems is little and decreases costs considerably, are influential. But maybe, one of the most important reasons is it?s capability to present any subject and message desired to be created in human mind without any limits, but with the highest level of creativity and through visual effects and animations that are impossible to be witnessed in ordinary life, to the viewers.In this study, the history and development of motion graphic design, it?s significance and reason why it is preferred in the commercial sector are explained. The points, that should be paid attention to when making a commercial film are explained on a case study. This study is made by case study screening model. In researches made by case study screening model, more detailed and real-like informations are obtained, compared to general screenings. In the case in this study, the television commercial of the Second University of Anadolu University is made by using motion graphic technique. Based on the case study, the production stages of creating a commercial by motion graphic technique and the programs that were used are explained and it is aimed to create a guide for those who intend to use this technique.Key words: Motion graphic, advertising, graphic design, video, television commercial, televisio, film, animation.