Semiological analysis of the airline companies' advertisements on social media

As the individuals in our contemporary society share their daily experiences in their private lives through social media lead to the creation of an advertisement-based social media concept. The variety of the social media applications generate the relevant field in which the ad-activities will be executed accordingly.In this case, the worldwide popular Facebook networking application hosting various user groups present remarkable examples including visually attractive ad-based applications. The difference of an advertisement in the social media content from the standard advertisements, the related reflections observed in the corporate competition and the effects of these visually enriched advertisements on the consumer, have been detailed in this research. These relevant studies applied making use of the valuable sources of semiotics render a considerable increase in the number of target clients and present remarkable tips for the companies in terms of retaining the control of the target-audience, limiting their deviation from the path and providing cost and time-effective solutions. Key Words: Semiotics, Social Media, Facebook, Airline Companies.