Design of shop window which through the point of manufacturer companies in the garment industry

Human beings have been shopping to resolve their needs. According to their socio-cultural status, economic status, gender and age their product choices have also changed. From past to present, shopping had begun with benches in the streets at first, later on small bazaars and small stores, and finally it has turned to shopping centers. Competition has started among the suppliers which were selling the same goods. As a result of this competition, suppliers began to name add make marks on their products to avoid confusion, which has revealed the concept of brand. At first, human beings had started to get dressed by covering their bodies with pieces of clothes. After that, the consumers who had well economic conditions began to purchase high quality clothes and wanted tailors to saw more stylish dresses for them. In those days, people were going to the tailors to owe a dress which fitted their own bodies. By the time, standard garments have been designed with the development of technology and nowadays, people can buy the clothes that they like without waiting. Because of the competitive ambition that people have, they refused to wear the same clothes. As a result of this, garment-producing firms produced different kinds of clothes to be more successful than their rivals and to increase their sales. Brands in clothing industry, because of the changes in seasons, created new clothes every year and called these new models "fashion". Brands in the clothing sector decided that it would not be enough to compete only with their products and began to open new stores that emphasizing brand. They took their customers into account in addition to their products. They concluded that the number of customers increased when they pleased them and the customers bought more products when they enjoyed. It was decided that the best and the cheapest way of advertisement for the brands located in the apparel industry was the shop window and it has begun to make designs to the shop window as the face of the brand. Shop window design differs according to the type, light and the color of it and the location of the shop and the products that take place in it. It is seen that an interesting and well-designed shop window ensures an increase at sales of products that took place in the shop so that brands spend more money for the design of shop window, give more importance as they know that it is the best and the fastest way to make their brands well-known.