Service export: The impact of health tourism on the country's economy (The example of Turkiye)

Health tourism refers to the travels individuals undertake abroad to resolve health issues or to maintain a healthy lifestyle. These journeys not only provide individuals with access to high-quality and affordable healthcare services but also significantly contribute to the economy of the destination country. Especially countries like Türkiye, which combine modern healthcare infrastructure, experienced medical personnel, and cost-effective services, greatly benefit from health tourism. Türkiye's geographical location, historical and cultural richness are additional key factors that support its success in this field. Health tourism contributes to the country's economic growth by generating foreign currency income, increasing employment, and enhancing its international recognition. The primary reasons behind the success of health tourism in Türkiye include affordable pricing strategies, modern healthcare infrastructure, strategic geographical location, and strong touristic appeal. Health tourism contributes not only to the healthcare sector but also to tourism, transportation, and service industries. This enhances Türkiye's international competitiveness and supports economic development. However, for the sustainability of this sector, it is essential to improve quality standards, invest in the training of health tourism professionals, and strengthen regulatory frameworks within the industry.