The effect of the internal marketing on organizational commitment and work ethic

Enterprises can provide efficient and qualified services in cases of internal marketing where the employee is an inner customer. Meeting the demand and needs of the employee, the major aim here is to accelerate motivation, creates an impact on the external customer. On the other side, organizational commitment and business ethics find acceptance and direction within the framework of properly applied internal marketing. In this study, from the upper to lower level of all hotel employees, a face to face questionnaire on internal marketing, organizational commitment, and business ethics has been applied. While coefficient of scale reliability has been determined through SPSS 23.0 program, for the correction factor analysis aiming to validate determination Mplus program has been used. After the analysis of scale validity- reliability; within the framework of sub- problems, a study on structural equality model has been carried on. When all values achieved through a research carried in Güral Premier Tekirova hotel are evaluated, it has been found out that internal marketing has statistically meaningful, positive and very high impact on organizational commitment and business ethics. Key Words: Business Ethics, Internal Marketing, Organizational Commitment.