Communication and advertising: Examination of the awareness level and effect of social content advertising

The purpose of this study is to define the awareness level and effect of social advertisements on secondary education students. In this study, it is also aimed to analyse students' assessments of social advertisements and to reveal their suggestions. The research has been done by benefiting from survey model. In this context, a 24-question semi-structured interview form (survey) has been prepared. The secondary education institutions in Afyonkarahisar City Centre constitute the research study area. 388 students studying at Kamil Miras Anatolian High School and Cumhuriyet Anatolian High School constitute the research sample. In the study, it has been understood that the interest in social advertisements doesn't vary by gender and grade. Also, it has been determined that the interest in social advertisements varies according to watching frequency of advertisements; in other words, just as the watching frequency of advertisements increases, so do the students' interest levels of social advertisements. According to the findings in this study, the participating students' assessments and suggestions for social advertisements have been revealed and besides this, suggestions for the new research have been given by referring the researcher's suggestions. Keywords: Communication, Mass media, Advertising, Social Content Marketing Practises, Social Content Advertising