Evaluation of universities web sites as a study of public relations i̇n terms of i̇mage manegement: Süleyman Demirel University and Sakarya University examples

Since the importance of image factor is recognized, institutions and individuals understood that this concept should be managed and they went into the efforts of some planned communication. First disciplin come to mind is public relations when it comes to planned communication efforts, and PR has a structure that generates solutions and provides to management process. Therefore, it is frequently preferred by individuals and institutions. In this study which inludes the image of universities in target audience's view that is builded through websites with self-presentations and informations of universities, the current image policies is studied in terms of their effects on web pages and the functional and presentational features of the concepts on web sites are analysed. Within study, content analysis and interview methods are used so that in-depth interview is executed with the ones who gave feedback from universities which their websites are analysed, and the imaginal background of informations are studied.