Impact of imitation goods on purchasing behavior of buyers: the case study of the markets in Iraq and Northern Iraq

The study problem addresses the impact of counterfeit goods on consumer behavior, Proceeding from the main question can be asked a series of questions on the subject of research and supervision over a development and conclusion, and are: Are Iraqi consumers unable to make the difference between original products and counterfeit products? What are the factors taken into consideration by the Iraqi consumers as criteria to distinguish between products Original and counterfeit products? To what extent is the Iraqi consumer real conscious of the dangers posed by the phenomenon of tradition on both? Due to the nature of the subject and found the need to rely on the analytical descriptive method in order to reach an answer to the question at hand, we supported our research case study through a questionnaire. Of the results reached by the researcher: The results of the data analysis indicate that the prevalence of corruption and bribery contributes significantly to the increase in the spread of counterfeit goods in the market as confirmed by respondents' answers (87%). The Iraqi consumer knows that the phenomenon of imitation is a serious phenomenon, although it acquires counterfeit products by (80%). The researcher also developed a set of recommendations: Consumer awareness about the harmful use of counterfeit goods, where the lack of consumer awareness is one of the main reasons for using these goods. Packages in the control of imported products to reduce the entry of counterfeit goods. Eliminate illegal markets because it contributes to the low spread of counterfeit goods. Keywords: Imitation Goods, Purchasing Behavior of Buyers.