The impact of social mediaplatforms on college student's choice

Social media continues to be a unique way for users to exchange information with an easy, usefully and conveniently way. This status has prompted scientific studies to keep pace with the rapid growth and changing concept of social media. Social media has been the focus of research to leverage and adjust it to the good of academic life; on the other hand, managers and decision-makers in educational institutions have been busy adapting social media platforms and using them to increase the number of students enrolled through digital marketing. This paper aimed to study the types of social media that are highly accepted, and at the same time how the students use it. It also aimed to study the role of these means in the decision-making process of students during the university enrollment process. Students are a crucial target, so universities have tried to create a strategic plan to control potential students, but it is completely unstable to determine which is the most important social media platforms for all times . In addition, the popularity of social media platforms is continuously changeable. This study aims to bridge the gap between the ebb and flow of social media platforms and the students' enrolment rate, on the other hand, it is sought to overcome the limitations of many university systems and advise admission offices to meet the challenge of participating in social platforms that deliver the best results. The researcher took into account the methodological scientific theory in the research and chooses a randomly selected sample of students in three universities from two different countries, where all quantitative and qualitative methods were applied; semi-organized questionnaire were used to obtain data from random samples.