Influence of E-Intermediaries on Export Marketing: Case of SMEs in Morocco

Instead of relying entirely on traditional networks, technological advancements have enabled small and medium-sized enterprises (SMEs) to turn into dynamic in international market sectors through data innovation (IT)-mediated electronic mediators (e-intermediaries). E-intermediaries can help small and medium-sized businesses compete on the same scale against their bigger competitors. With the help of e-intermediaries, small and medium-sized enterprises (SMEs) will earn more freedoms to progress current fare exercises and attract new customers. Moreover, the internet gives recent ways to small and medium-sized enterprises (SMEs) so they can increase in size their current export operations or find new international customers. The purpose of this work is to have a deep view of an e intermediary in the framework of the development of e-commerce in export marketing. This study also pursues to uncover the Internet’s impact on Moroccan small and medium-sized businesses export revenues by analysing multiple factors that contribute to active Internet and eintermediary use which includes platform and web capabilities. The determinants we choose here are decided on reviewing the extensive literature review i.e., platform and web capabilities, Product complexity, competitive intensity, export marketing capability and export performance. Data was gathered from Moroccan SMEs through a distributed questionnaire. Analysis has been carried out by using the SPSS software’s.