Free standing inserts? effect on the purchasing behavior of the consumers

This study comprises of the targets of use, the contents, the advantages and disadvantages of the free standing inserts. İnserts are sales development activites that helps improving the sales. The gol of his study is to determine the fundemental judgements of the consumers whith regard to free standing inserts. In order to gather data, a method of face to face opinion poll has been used. It is observed that, customers attracted by insert bought different products apart from insert. As a result of the analysis of the obtain data, it has been determined that free standing inserts encourage consumers to buy.