Typography as an element of effective communication in internetadvertisements

Today, the increasing use of the internet has also created the term internet ads. However, various advertisement designs in different formats and features have begun to appear on the internet through web pages. For an internet advertisement to be successful in line with the targeted purpose, it is obtained by the designers bringing together all the design elements that make up the advertisement in a clear and comprehensible manner by the design principles. Considering the diversity of internet ads, ad space and content arrangements may differ in terms of design. For this reason, it has been observed how typography is used as a communication element in internet advertisements, what kind of connection is between the design of typography and its power to convey the message, and how it affects the design in terms of shape, structure and balance. The purpose of this research; It is the examination of how the typography used in internet advertisements is presented with a correct and effective typography by forming a whole with the message to be given. This survey of the historical development of the internet and the world as well as the commercialization process of the internet and social media concept of the use of statistics in Turkey were examined. The communication and its processes and communication types are explained and explained. Ad advertising headlines in the world and Turkey that investigated the historical development as well as posted on the internet advertising types are discussed in detail under the headings. The typography was defined, the formal features and basic dimensions of the letter were listed, the typography was classified by examining the typefaces and fonts, and the typographic design principles and the scope and function of typography were examined in detail. Internet advertisements were examined in line with typographic design principles and the connection between the typography used and the message to be conveyed was examined. Keywords: Internet, Advertising, Advertising Design, Typography, Communication