Research on effect of business ethics on corporate reputation

Business ethics is an applied moral knowledge and examines ethical problems of every nature ¬happened upon the business life. These problems may happen between the employees themselves or between employees and managers or business organization and shareholders or other environmental factors. In this context, in the event of conducting non ethical behaviors by an individual in the business ¬organization, it paves the way for others to do the same. For that reason, it is not sufficient to act ethical in one area, it is required that ethical principles and standards in all areas shall be ¬applicable. This study has been tested with hypothesis, correlation and regression analysis formed for the research and as a result of the multiple regression analysis, it is inferred that "business applications" and "manager attitude evaluations" have positive effect between the dimensions of business ethics such as "business applications", "personal perceptions", "manager attitude evaluations" and "colleague perception". In this study, the effect of business ethics on the corporate reputation has been addressed theoretically, the effect of these two concepts has been examined with correlation and regression analysis through survey conducted with participation of 123 managers and employees in total in a business organization that has a high corporate reputation in Kütahya Province. Key Words: Ethics, Moral and Business Ethics, Reputation and Corporate Reputation