The mediating role of digital culture in the relationship of digital transformation strategies and performance in businesses: an application in fortune 500 Turkey

While digital technologies reveal developments in all areas of life, these innovations are also reflected in the field of business. To adapt to digital systems and processes, to manage change and to realize digital transformation; becomes a necessity for businesses. Digital transformation includes turning the change in the environment into an opportunity with a strategic perspective, as well as the holistic integration of business and environmental factors. Therefore, it is very important to create strategies that will support digital transformation in businesses and combine transformation awareness with organizational culture. Based on the importance of the subject, in this thesis, a model proposal has been developed for businesses to successfully realize digital transformation by examining the literature on digitalization and digital transformation. In the model, attention was drawn to the relationship between the digital transformation strategies of the enterprise and digital transformation performance. The focus of the digital transformation model is digital transformation culture of the business as a critical success factor. Therefore, it is aimed to reveal the regulatory effect of the digital transformation culture by determining the performance relationship with the digital transformation strategies of the enterprises. For this purpose, it was thought that a business group that could adapt to digital transformation more quickly would be more suitable for the application area of the research. The application part of the research was carried out with 142 companies in the Fortune 500 Turkey list. According to the results of the research: The digital transformation strategies, digital transformation culture and digital transformation performance scores of the companies in the Fortune 500 Turkey ranking were evaluated at a high level. It has been revealed that digital transformation culture has a decisive effect on the relationship between digital transformation strategies and digital transformation performance of businesses. Key Words: Strategic Management, Digital Transformation, Digital Transformation Culture, Digital Transformation Performance.