Crisis management in business organization: Samples of SME's in Giresun and Trabzon cities

The aim of this thesis is to define the concept of crisis, to put forward the crisis management in business in detail, to evaluate the theories on this issue, to examine the situation in practice with a field research and to analyze the results. Crisis indicates negativity. This negativity can occur at different degrees and levels. For businesses, the crisis involves any situation that can reduce the profitability of businesses and even threaten the existence of the business. Accordingly, conflicts within the enterprise, separation of personnel, lack of new personnel, lack of raw materials, market losses, problems with suppliers or distributors, and most importantly political or economic problems of the country or the world and their negative effects on the enterprise are called as crisis. It can be considered. In this study, especially natural disasters, economic crises are discussed. The best way to cope with crises is to take measures to ensure that crises never occur. This thesis consists of three chapters. The concept of crisis has been defined and detailed information has been given about the crisis, at the first chapter. In this section, the theories, types of crisis and characteristics of the crisis are discussed in detail. In the second part of the thesis, what kind of organizational structure will be more effective, easier to get out of the crisis, and success are evaluated. In the second part, also, the crisis management studies, crisis management process and crisis management models are explained. The third part of the thesis consists of a field research. This research was conducted in SMEs in Giresun and Trabzon provinces. The research includes the experiences of SMEs in crisis management, their suggestions for exit from the crisis and their approaches with concepts related to the crisis. The main findings of the study revealed the business management and coping methods during the crisis. While small-scale enterprises applied simpler methods, medium-sized enterprises acted in a planned manner.