The ethics responsibiuty of marketing in business enterprises

IV ABSTRACT THE ETHICS RESPONSIBILITY OF MARKETING IN BUSINESS ENTERPRISES Türker GÖKSEL Business Enterprises Main Discipline Afyon Kocatepe University Social Sciences Institute, December 1999 Advisor: Yrd. Doç. Dr. Berrin YÜKSEL Today people have more knowladge about preference of product and service. In the light of this diognosis social and ethics responsibility of business emprises must be done. These are given in four parts. First part is a general part about entrance of work. This part is about ethics and social responsibility's conceps importance and aim. It tovehed these concepts historical development, the other soc'al knowladges and relation between them are looked over. Generally the knowladge of marketing development and the position of social life is tried to emphosize. In the second part work ethics concept's limits are underlined and business enterprise, social and ethichs responsibility areas are tried to emphosize. In the third part the ethics of today's marketing and the dimension of ethics living in marketing, the development of marketing ethics and the principles are questioned. And it is tried to answeredtoday's business of marketing ethics attitude. iV The fourth part is about practice. We benefit from the knowladge of other three parts. The capital business emprises which are functioning in food sector in Afyon is done a research.This research's extentation, finding and results are examined in this last part. Â