Analysis of market responsiveness and flexibility of companies under uncertain market conditions

Globalization process continues to turn this world into a global village with the help of development in transportation, communication and technology. Nowadays that the competition has no limits, connected commercial and economic channels accompany several threats and opportunities to companies. Increasing interaction pace with the internationalization also caused the dimensions of market uncertainty to rally. Especially with the changing demands of customers, increasing competition, shortening product life cycles, development of communication technologies, cultural and social properties, ecological incidents etc. are creating dynamism among market structures and according to these developments market uncertainties are becoming tougher increasingly. In order to survive in dynamic market conditions, companies should succeed adjusting rapidly to the uncertain conditions and response appropriately to variabilities. While capability of flexibility increases the mobility of companies towards market uncertainties, capability of responsiveness gives opportunity to the companies in order to show strategic behaviors towards market uncertainties. The aim of this study is to analyze the flexibility and responsiveness capabilities towards market uncertainty of the companies and reveal the factors which have critical roles in implementing these capabilities and the relation between them. In this research, flexibility and responsiveness towards market uncertainty and the factors that affect the usage of these capabilities of the companies which are operating in aquaculture industry in Turkey were examined.