Employer brand and relations with human resources functions

While we are buying a product or service, the brand is always the most effective for our choice for consumers. The brand also will be the most effective point bring into the products and services forefront and it will also be competitive advantage for a firm.However, the competitive advantage can't obtain just by sales figures for firms. One of the most important point for competitive advantage is human resource. Firms must possessskilled labor in the organization. However, this is not a situation which can't possess just associated with product brand.The limited number of skilled labor in the employment market must attach to the organization.The employer brand will get involved at this point. Employer brand is the most controversial issue of human resources professionals in recent years.The employer brand importance is growing up every day and the employer brand is grow in importance for gaining and keeping the skilled labor for the firms.Although the popularity increases day by day for employer brand, there is not enough academic studies for the employer brand. This study is aiming to explain of employer brand on human resources functions and it's also examining the extent to which it affects. In this regard, there are structured interviews with the firms which are chosen the best employer brand in Turkey by ''Great Place To Work Institute ''. Grate Place to Work is aconsulting firmwhich servicing and researching about employer brand. From this point of view, there is no doubt about the selected firms have a strong employer brand. The results of the research showed that; the firms are feel the effects of being employer brand from beginning to all this way to success.There are perform works for creating strong employer brand by Marketing, Corporate Communication and Human Resources departments. If we look from the viewpoint of researching problems, the employer brand has multiple positive effects on human resources functions. Employer brand develops and activates the human resources functions and also support catching the trend.