Public service marketing: Firat University

This thesis was prepared to determine whether the positive effect of organizational communication, information share, image of organization, performance evaluation on the job satisfaction of the employee in a university as internal costumers changes with regard to demographical properties.In the study a comprehensive literature research was done and the subject was studied in several sections as service, public services and higher education services. The survey was performed by focusing on the job satisfaction of the academic and administrative staff at Firat University. Correlational survey method was employed and 96 subjects were included in the survey. The results were evaluated by SPSS 10.0. From the results it is determined that the positive effects of internal marketing elements such as organizational communication, information share, performance evaluation show differences regarding demographical properties of the employee at Firat University. In addition it is seen that job and organizational satisfaction of the employee are relatively satisfactory.