The effect of personal and cultural values on social entrepreneurship tendencies: A research on university students

The aim of this study is to examine the effect of personal and cultural values on social entrepreneurship tendency. In the research part of the study, postgraduate students in two different countries were determined as the main population. Within the scope of the research, the survey method, which is frequently applied by researchers in the field of social sciences, was used. 99 students from Turkey; 160 students from Azerbaijan participated in the face-to-face study. The data obtained from the survey, which was attended by a total of 259 graduate students studying business administration in Turkey and Azerbaijan, were analyzed with the SPSS program. In line with the results of the analysis made for the two countries, it has been determined that personal and cultural values have an effect on the social entrepreneurship tendency for both countries. The most influential variables on social entrepreneurship tendency are social responsibility and innovation.