Public relations in small and medium size enter prises and a research in Bilecik industrial zone

Small and Medium size Enterprise (SME) which includes 98-99% of the industry in Turkey is very effective in Turkish economy. SME has conjoined the requirements of modern business administration with technological developments and will play a more effective role in the country?s economy. There should be some solutions for SME? problems so that SME can achieve its goals. SME is inefficient in solving its problems and disinterested in the problems which can easily be solved. SME is not interested in institutional image, recognition, brand building and public relations which are very important in global marketing understanding. It is a deficit for both SME and country?s economy. SME should develop its institutional image and recognition by using public relations? techniques. One of the cheapest devices that SME can use for institutional image and recognition is public relations. Public relations is cheaper than presentation and marketing activities like advertisement for SME. Public relations can help integration of SME with business environment, agreement with powerful communication and brand building. SME will be more advantageous than its rivals with this agreement. SME can provide a holistic institutional value and communion of institutional values by developing an institutional culture within the framework of enterprise?s mission and vision. Thus SME can establish a very powerful communication with regional or local authorities, professional organizations and target audience. SME can share the developments about its enterprise with target audience and public opinion and can provide regular disclosure and communication with target audience and social shareholders with the help of local media. SME can raise the prestige and perception of the enterprises by using the other public relations methods like internet technology.