Factors affecting SMEs' adoption of business-to-business (B2B) e-commerce: An application for non-metallic mineral products industry

Advances in information and communication technologies have created an information-based economic layout with a rapid increase in Internet use. In the new economic period, where growth is a key driver, e-commerce from business to business (B2B) is a key factor in a company's success and is a prerequisite for the survival of small and medium businesses in particular. SMBs are experiencing problems in adopting e-commerce from the business to the business (B2B). Therefore, the study analyzed what the criteria for the adoption of B2B e-commerce of SMEs in Turkey are, and their importance ratings were analyzed using the Analytical Hierarchy process (AHP), which is one of the multi-criteria decision-making methods. It also provides information on the importance and impact of B2B e-commerce adoption for SMBs. This provides recommendations on what businesses should do in adopting and using B2B e-commerce. The hierarchical structure of this study consists of 9 main criteria and 40 sub-criteria that have an impact on the B2B e-commerce adoption of SMEs. The main criterion for 'B2B E-Commerce Senior Management Assistance' has been identified as the most important. Businesses need to place the greatest emphasis on senior management support in adopting B2B e-commerce. Following senior management support, the main criteria for 'B2B E-Commerce Financial Resources' and 'B2B E-commerce contribution to the company' are second. It was identified as the second main criteria that SMBs should consider in their decision to adopt and use B2B e-commerce.