The effect of strategic awareness, perceptions of strategic management and competitive strategies applied by SME managers on business performance: An application on manufacturing firms in TR83 region

The search for using strategically oriented techniques and tools applied by Small and Medium-sized enterprises to maintain their continuity in the field in which they operate and to achieve success continues to increase every day. This quest is also of great importance in terms of the development of the social and economic environment in which SMEs operate in the twenty-first century world. Many basic dynamics of the economy around the world and the production-consumption balance are also directly related to the activities of SMEs. The aim of the research in this direction SME managers of strategic awareness, perceptions and their level of Strategic Management Competitive Strategy applied to reveal and businesses to provide awareness about the importance of Strategic Management and planning is to determine the effects on business performance. For this purpose, the universe of the research consists of small and medium-sized manufacturing companies operating in the TR83 region. Within the scope of the research, 74 surveys belonging to the managers or owner managers of 74 SMEs determined according to the full census management were determined and analyzed in accordance with the evaluation criteria. The data obtained with the applied survey result were analyzed with the SPSS package program. Frequency analysis was applied to the analyzed data first, and then arithmetic averages of the variables included in the survey were calculated. The reliability measurement of the questionnaire was measured with the Cronbach Alpha coefficient, Two Independent Sample T-Tests, One-Way Variance (ANOVA) Analysis, Correlation and Regression analyses were applied.