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Coronavirus (COVİD-19)'effects on famous sports industry

2023
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Advisor: Prof. Dr. Cemal Gündoğdu

Abstract (EN)

Aim: The aim of this study is to examine the effects of the Coronavirus (Covid-19) on the sports industry in detail within the scope of the determined themes, and form the scope of management and research of the crisis situation in the sports industry. Materials and Methods: In this study, it was evaluated with the General Screening Model, which is one of the qualitative research methods. Written and visual materials containing information about the case or cases targeted for the research were examined. Descriptive analysis was used in the analysis of the data obtained as a result of the document review. During the descriptive analysis, the data were summarized, interpreted, systematically and clearly described in accordance with the previously determined themes. Results: When the themes created within the scope of the descriptive study were evaluated separately, it was revealed that Covid-19 had economic, social and societal effects in the sports industry. Conclusion: Various pandemics and crises have occurred before in history. There is no guarantee that we will not find ourselves in a crisis or a pandemic again in the future. As a result of our work, we understand that; It is imprudent and unprepared to deal with economic crises in the world and in Turkey. Likewise, the sports industry was caught unprepared for the Pandemic and experienced a very troublesome process. The losses experienced in the sports industry have left irreparable and serious traces. In the face of all this situation, sports organizations, businesses, media organs, marketing relations and human resources have taken various measures against the possibility of the epidemic to continue. With the slogan of designing a new world, approaches have been developed to change our habits and to live and struggle with epidemics such as Covid-19. Simulations, on-line training packages and applications developed in this process have been used very efficiently to protect people from the epidemic and also to stay away from their daily lives. We can see this situation as turning the crisis into an opportunity.

Author

Dr. Serdar Şahin

How to Cite

Serdar Şahin (Doctorate thesis). Coronavirus (COVİD-19)'effects on famous sports industry, 2023, İnönü University.

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