The intention of cryptocurrency users to utilize their crypto assets in the tourism sector

Cryptocurrencies have gained popularity as a means of payment worldwide in recent years. This study aims to investigate the willingness of cryptocurrency users to utilize cryptocurrencies in the tourism sector. Individuals who have traveled at least once in their lifetime and have an account on at least one cryptocurrency exchange were identified as the research population. The sample for the study consists of 256 cryptocurrency users who utilize social media channels such as Telegram, Twitter, and WhatsApp. The reliability and normality of the collected data were examined as part of the research. Exploratory factor analysis was conducted to assess the structural validity of the scales, followed by regression and correlation analysis. According to the analysis results, a significant positive relationship was identified between the desire to use cryptocurrencies, awareness, cryptocurrency asset size, and time spent in the cryptocurrency sector. Furthermore, a significant positive relationship was observed between awareness, cryptocurrency asset size, and time spent in the cryptocurrency sector. It was observed that cryptocurrency users are eager to use cryptocurrencies in the tourism sector. Keywords: Cryptocurrencies, Blockchain Technology, Usage Intention, Tourism Sector