Reproducing Mawlana in the context of cultural industry

This study, investigates the Mawlawi Culture in Turkey based on Mawlana and his teachings in the context of cultural industry which was introduced by doctrinaires of Frankfurt School. It aims to examine, the economic, political and social dimensions of reproducing the Mawlawi Culture in a critical perspective. This research was done through the method of literatüre review and discourse analysis. In the outcome it is stated that, in an international scope cultural industry, transforms Mawlana into a producible, distributable, consumable artificial and imitation merchandise and reshapes it as economic, political and ideological devices.Products of popular culture, media and commercials are some of the elements of reproducing Mawlana in international economics and politics and manipulation of public opinion. Keywords: Cultural Industry, Mawlana Jalal Al-Din Al-Rumi, Mawlawi Culture.