Kültürün teknoloji kabul modeline etkilerinin incelenmesi

The thesis aims to analyze TAM studies in the literature for different countries and cultures. It is found that applying the basic TAM model without considering the cultural differences may give unrealistic results. For this reason, applying the basic TAM model in, especially, western and eastern societies may give incomparable results to each other. In the study, relations among perceived ease of use, perceived usefulness and behavioral intention are focused as potential predictors, mostly. The studies in the literature are found not universal as they hardly focus on specific fields and participants' cultural characteristics, to our knowledge. The findings support that applying the basic model to determine the acceptance of new technologies by users who have low power distance and individualistic cultural background may give more reliable results when compared to people who has high power distance and collectivistic culture.