Küreselleşme sürecinde e- ticaretin ve lojistiğin önemi , gelişimi ve pazar payı ve KOBİ ler üzerindeki etkisi

E-commerce, which has a very important place today, is developing with the effect of globalization. It has come to the potential to enable companies with low shares to gain momentum suddenly. However, globalization has made e-commerce activities even more complex and has included elements that can make a difference in the value chain. The most prominent of these is logistics activities. It has been the logistics activities that ensure the good functioning of e-commerce and provide competitive power to the company.In this case, SMEs, which already have a small market share, should not lag the innovations brought by globalization to make their share from e-commerce sustainable