The importance of e- commerce and logistics and market share in the process of globalization and impact on SMEs
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Özet (EN)
E-commerce, which has a very important place today, is developing with the effect of globalization. It has come to the potential to enable companies with low shares to gain momentum suddenly. However, globalization has made e-commerce activities even more complex and has included elements that can make a difference in the value chain. The most prominent of these is logistics activities. It has been the logistics activities that ensure the good functioning of e-commerce and provide competitive power to the company.In this case, SMEs, which already have a small market share, should not lag the innovations brought by globalization to make their share from e-commerce sustainable
Yazar
Meltem Gül
Kurum
Yeditepe University
Uluslararası Ticaret ve Lojistik Bilim Dalı
Bu Yayına Nasıl Atıf Yapılır
Meltem Gül (Master Thesis). The importance of e- commerce and logistics and market share in the process of globalization and impact on SMEs, 2022, Yeditepe University.
Anahtar Kelimeler
Lisans
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