The effect of internal corporate communication on the organizational commitment

In order to be successful and to provide corporate effectiveness, institutions need employees who adopt corporate goals and objectives and who are working harder than expected. For this reason, one of the most important current problems of the institutions is to be able to employ people who have highly loyalty. Institutions need to provide an effective internal corporate communication environment so as to increase loyalty of the employees and to keep devoted employees. The aim of this study was to determine the effect of internal corporate communication on the organizational commitment.This study consisted of four parts. In the first part, concept of communication and corporate communication; in the second part, the concept of organizational commitment; in the third part, distribution related to the demographic characteristics of participants, analyses that are made to determine the relationship between internal corporate communication elements and dimensions of organizational commitment; and in the fourth part results of the study and suggestions were given.This study was carried out on the employees of Abant İzzet Baysal University by using questionnaire technique. 530 questionnaires were distributed and 413 of them evaluated. The questionnaire consisted of the following questions: demographic characteristics, internal corporate communication and organizational commitment. The data of the study were analyzed in SPSS 20.00 for Windows program.According to the results of this study, it was concluded that management approach have a meaningful effect on emotional and normative commitment. However, management approach don't have a significant effect on continuity commitment. Corporate communication, management approach, sharing knowledge and non-formal communication don't have a significant effect on elements of corporate commitment. These results were further discussed and elobrated. Key words: Communication, Commitment, Corporate Commitment