Strategic approach to information technology in creating corporate image and awareness

Creating corporate image and awareness for institutions and organizations, increasing their competitiveness and market shares, influencing behavior, behavior and decisions, economic organizations. But first, the institution and the organization will understand the importance of this. You can globalize by surrounding the world of Information Technology (IT) and the Internet in particular. Using this approach, it will bring closer, increase market shares and preferability. With the ever increasing number of public and private universities in the country, competition among universities has increased and universities have been in an effort to become a preferred university. It is an advantage for them to create corporate image and awareness in this competition. The quality of education, academic studies and achievements, recognition and impact of academicians, etc. are the most effective factors in terms of corporate image. In addition, physical opportunities, socio-cultural and educational opportunities are, of course, other influential factors. These are the right things. However, these right things should be delivered to the target audiences by using the right messages, the right communication and interaction channels, and the university should be marketed to a wide range of potential target groups. The most effective strategic tool in this marketing is Information Technologies. The quality of education within the university, academic activities, academic achievements, physical, social, cultural, sporting, housing opportunities, historical, cultural, natural values and textures can be reflected to target audiences accurately, continuously and intensively. will also increase. A strategic approach to IT will make significant contributions to creating corporate image and awareness. As it is understood from the findings of this research and the findings of YÖK's research, social media, which are the most effective awareness-based tools of choice, are news, information and visuals in universities' web sites, search engines and video sharing networks. Keywords: