Master'sOpen Access

Consumer behavior purchasing products of businesses with corporate social responsibility

2016
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Advisor: Doç. Dr. Nilsun Sarıyer

Abstract (EN)

Corporate social responsibility, alongside the essentials of the products and services of the businesses, is the whole basis of sensitivity and responsibility toward the society. Within the increasing competition conditions, customer satisfaction as one of the main elements specifying the presence of companies has been increasing day by day. Therein, this has turned the corporate social responsibility, besides the social and corporate conscience, into an element that signifies the importance of the corporate within the market competition. In this work, the behaviors of the consumers of companies that have corporate social responsibilities have been taken into consideration. Accordingly, in the first part of study concept of corporate social responsibility, structures of businesses of this attitude, importance, effects, reasons and results of this phenomenon have been taken into consideration by focusing on basic concepts. In the second part of study, by focusing on the consumers, the answers for the questions of what the consumer is and what the factors affecting the consumer decisions are have been searched. In the third and last part of study, an application about the social responsibility has been carried out. Keywords: Corporate Social Responsibility, Consumer Behaviors, Customer.

Author

Dr. Süleyman Sırrı Çetin

How to Cite

Süleyman Sırrı Çetin (Master Thesis). Consumer behavior purchasing products of businesses with corporate social responsibility, 2016, Nuh Naci Yazgan University.

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