Corporate social responsibility : Vestel case

Corporate social responsibility as the most remarkable subject of the recent years envisions the organizations? and shareholders? expectations and benefits to be met in a balanced way. Many works related to this subject has been done in literature. Yet, it is understood from the works related to corporate social responsibility that, corporate social responsibility is held in respect to the companies and known shareholders, but not with the local inhabitants who live in the places where various branches of the companies take place. Acting in terms of this shortcoming, company and local inhabitants are held together, moreover the situation between the wishes of the inhabitants and the state of their being come true and the acts of the company and the state which the company sees itself in is analyzed. Objective of this work is to present the perception form and degree of corporate social responsibility concept from angle of Manisa inhabitants and Vestel Company. In addition, interviews have been executed with individuals previously worked and presently working personel in the company about the ideas of Manisa inhabitants about Vestel, performances realized by Vestel in name of social responsibility, response and expectations of inhabitants. In order to understand if the company evaluating itself as sufficient or not, was interviewed with vice chairman of Vestel. The content analysis approach is applied to the interviews, the codes formed are tabled. According to the findings, it is concluded that Manisa inhabitants are aware of the corporate social responsibility concept, welcomed to the performances of the company in name of social responsibility but not found enough sufficient. Besides, the point of view to the corporate social responsibility is shaped according to the direct relation between the company and the person. From the interviews it is understood that Vestel Company sees itself sufficient in the works on social responsibility. It is concluded that the works done in behalf of responsibility without determining the needs of the shareholders is not very satisfactory, it will be impossible to be successful on this subject without making a good contact with the shareholders.