Master'sOpen Access

Display tile products marketing specialists sales stores located in Kütahya, according to the principles of consumer views and graphic design

2012
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Advisor: Yrd. Doç. Dr. Mahmut Ayhan

Abstract (EN)

From past till today, ceramic glazing which is important for Kutahya, has also came forward with economical and socio-culturel values next to art of it and became source of livelihood for the people who have been living in Kutahya.In the research; presentations and atmosphere of stores was analyzed during displaying of the products in the retailing which has a role in the formation of Kutahya ceramic marketing. However it was determined according to the remarks of experts and consumers and also qualitative methods and source scanning technic that enough attention has not been given on the displaying of products in this extent, Ceramic market conditions with remarks of experts and consumers was analyzed using the graphic design realtion and it was seen that products could not be displayed well associating the graphic.As a result of research, profits are presented which will happen associating the improvement of ceramic markets and relation of displaying with graphic design. Moreover it is determined that improvement will help the economic and socio-culturel ways.Keywords: Ceramic Markets , Graphic Design , Kutahya , Displaying of Products

Author

Ezgi Zorlu

How to Cite

Ezgi Zorlu (Master Thesis). Display tile products marketing specialists sales stores located in Kütahya, according to the principles of consumer views and graphic design, 2012, Kütahya Dumlupınar University.

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