Strategic city management in the context of creating city brand: A model for Karaman city

Cities are the living spaces that civilizations are formed. Globalization age that we experience now struggle those living spaces to change. Cities need to market their distinctness to sustain their existence by branding. However, branding for cities contains a difficult process with many actors involved.In this study, by examining processes of Strategic City Management which is actively involved many cities? branding; a model is suggested for Karaman. To measure perceptions about the city, a questionnaire was conducted to 877 citizens of 25 different cities and 108 local governors in Karaman. As a conclusion of the study, prominent identity elements of Karaman brand were determined and recommendations were provided how branding activities should be done with those prominent identity elements.