İktidarın medyası, medyanın iktidarı = The media of the power, the power of the media

The power of media or the media of power? This question is based on the problem of domination which is situated at the origin of all the problematics concerning the social life and the relations organizing this one. As from the Ancient Greece to authoritarian, totalitarian, fascist regimes the question of power and sovereignty has always influenced the communication domain beyond the political domain. Researches on the communication and developed theories according to the period in which they have been realized constitute a mirror for the political currents. Because, the organization of the society necessitates a superior authority which is expected to govern a common life which means an agreement of the natural sharer of power who leave some of their power to one or many members of the society. In this condition where the control and the will of participating to determination of the destiny of society become inevitable the means of communication appear. Media determines all the system of communication which allows to the society to realize three essential fonctions which are: the conservation, the communication of the messages and knowledge and the update of the political and cultural events. Therefore, the media can be considered as an instrument establishing relations between the individuals or the groups. But the messages are not neutral. According to the different point of views, sometimes transmitter influences the receiver or receiver gives a sense through its personal interpretation. Even in a simple flow of communication besides these two exemples, there is also a mediator which is capable of manipulating the message. The problem for us is; to know the degree and the power of influencing of the mediator which is the mass media being not neutral and innocent and also to know its political, economic and social limits. Keywords :Medias, democracy, society