The minimalist art movement and the changes observed in brand revisions inspired by the minimalist art movement

The Minimalism movement emerged in the 1960s, initially coined by American art critics to denote the new artistic tendencies of young artists and sculptors. It can be said that its first signals were seen with Kazimir Malevich and architect Mies Van Der Rohe. Minimalist design has gained prominence in various fields including architecture, furniture design, graphic design, fashion, and interior design. While many changes have occurred in the process of its evolution from the inception of the Minimalism art movement to contemporary art, and despite losing its natural form since its emergence in the 1960s, the principle of reduction to the minimal continues to persist today and has also become quite popular. The emergence of the Minimalism movement in this century has been influenced by the temporal and cultural factors that played a significant role in the emergence of many art movements that were prominent in the historical process preceding it. This is because every era carries different cultural influences within itself. When we look at today's brands and logos, it's evident that their visual identities are designed with a Minimalist approach, with the most important principle of these brands lying in a strong, yet dynamic symbolic reduction. This article examines the definition of the concept of minimalism, its origins, the history of the minimalist movement, the movements that influenced the minimalist art movement and their pioneering artists, the concept of minimalism today, corporate identity elements in the context of minimalism, and the changes seen in brand logos over time within the framework of minimalism.