The effects of designing factors one of the main components of furniture industry sector on consumer behaviors: A research in Kütahya province

As a result of globalization the borders between the markets have disappeared all the markets on local and global basis have become competitive. Due to communication networks that enable globalization now the problem for the firms manufacturing in any markets and so for the analysts or experts is trying to make a choice during selection among the product stacks. At this point it needs a study of developing a new product mainly based on design and marketing to differentiate and to be chosen with the help of abstract an concrete values that it has .Consumers under the influence of this development, exposure many products presented to them. The consumer is under the influence of many variables and buying behavior is under the influence of many factors.However the consumer fact is evolved to different meanings and experiences, it finds meanings under a wide range meeting the needs to symbolic consuming.In view of all these changes furniture companies are attuned the changing structure of consumption to differentiate their products and they have to be influenced by the designing factors while making a product.In this study we give a place to a research that measures the effects of furniture designing factors on consumer behaviors ,the structure and transformation of consumer facts and the factors affect the consumer behavior.Key words: Consumer, Consumer Behavior, Consumption, Furniture, Design, Furniture Design Factors