The study of consumers behaviour on preferences of furniture in point of sex (Trabzon county center model)

SUMMARY The Study of Consumers Behaviour on Preferences of Furniture in Point of Sex ( Trabzon County Center Model ) People's buying goods and services to get their necessities is called consumption. All people are in consumers position. Consumers behaviour contain getting information on the procurement and use of goods and services; how and why poeple decide to buy or not to buy and their attitude before and after the use of goods. The wooden furniture is an object which facilitates and is used for sitting, eating, studying, sleeping etc. Most of its parts are made of massive, fibre, chip or layer wooden material. They are portable or stable. The purpose of this study is to determine the consumers' preferences and their usage in Trabzon. The consumers' furniture preferences can be different from each other depending on affecting their behaviour. Thirty three neighbourhoods in Trabzon were chosen as the study material Face to face public survey method was employed. The number of the consumers participated is 365. The preference and usage of furniture has been changing according to the men' and women' preferences in family. Firms which produce goods and services are required to adequately determine the behaviour of consumers. Key Words : Forest Products Industry, Furniture, Consumer, Preferences of Consumer, To Buy, Decision of Buying, Behaviour of Consumers. VII