Factors determining customer loyalty: A research in Silifke

One of the main purposes of the research is to explain the concepts of "customer loyalty" and "customer satisfaction" in cafes based on current sources, and to try to reveal the factors that determine customer loyalty and satisfaction. In addition, the practical research of customer loyalty and satisfaction in cafes is another focus of the study. In this context, it is aimed to determine the effect of customer loyalty and satisfaction on businesses operating in Mersin Province Silifke district center. The model of the research is relational screening. The population of the research is individuals over the age of 18 who are cafe customers in Silifke district center. The sample of the research consists of customers in cafes large enough to represent the universe. In the research, it has been determined that the variables of perceived food quality and perceived price affect customer loyalty. In addition, it has been observed that perceived service quality and perceived price variables affect customer satisfaction. It was found that the groups aged 20 and younger were higher than all other groups in terms of food quality, service quality, cafe image, perceived price, customer satisfaction and customer loyalty. It has been revealed that high income groups are more important than all other groups in terms of food quality, service quality, cafe image, perceived price, customer satisfaction and customer loyalty. It has been revealed that under 18 years old and Associate Degree groups are higher in food, service quality, cafe image, perceived price, customer satisfaction and customer loyalty than all Bachelor and Postgraduate (Master or Doctorate) groups. It has been revealed that single people have higher perceptions of food quality, service quality, cafe image, perceived price, customer satisfaction and customer loyalty than married ones.