Impact of logistics service quality on customer loyalty through customer perceived value in online retailing

The purpose of this research is to analyze the effect of logistics service quality on customer loyalty through customer perceived value in online shopping. The universe of the research is consumers. Within the scope of the convenience sampling method, 450 participants were reached in the study. A questionnaire form was used to collect data in the study. The questionnaire consists of Loyalty Scale, Logistics Service Quality Scale and Perceived Value Scale. Data analysis in the research was done in SPSS 21 package program. Descriptive statistics, Pearson Correlation test and regression analysis were used to analyze the data. As a result of the research, the effect of logistics service quality on customer loyalty has been determined as positive over customer perceived value in online shopping.