A study on the effect of logistics information systems on organizational service perception and companies exporting in the A0egean region
2020
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Advisor: Doç. Dr. Selva Staub
Abstract (EN)
With globalization, products and services in the market have outnumbered and become easily accessible to a similar standard. For that reason, the quality of service offered by businesses is an important competitive tool to gain customer satisfaction and loyalty. The service provided by the company, which provides logistics services to reach consumers without market borders, is a factor that provides competitive advantage to businesses. Today, businesses need to adapt to current developments and technologies in order to survive. Businesses receive help from information technologies to make a difference among competitors offering unlimited products and services. The information technology applications service provided by the logistics service provider provides support to the organization's performance with its customer satisfaction and ease of operation. In this study, it is aimed to investigate the effects of logistics information systems applications on service perception and organizational performance. The theory of the study consists of 4 parts. In the first part, the concept of logistics and logistics management are examined. In the second part, it is aimed to analyze logistics information systems and applications, in the third part, to examine the concepts of performance and organizational performance, and in the fourth part, to perceive the perceived service quality. In the application part of the study, a survey was conducted with the participation of 252 enterprises exporting in the Aegean Region and the collected data were analyzed with the SPSS 22.0 program. Testing the hypotheses developed for the study was carried out through 'One-Way Analysis of Variance (One-Way ANOVA)', 'Correlation Analysis' and 'Regression Analysis' tests. The result of the research has shown that the main expectation of the customers from the logistics service provider is low cost and high service quality in line with the analyzes. It is concluded that logistics information systems positively affect the perceived service quality and organizational performance.
Author
Dr. Gülder Saraçoğlu
Institution
How to Cite
Gülder Saraçoğlu (Master Thesis). A study on the effect of logistics information systems on organizational service perception and companies exporting in the A0egean region, 2020, Bandırma Onyedi Eylül University.
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