Application of strategic cost methods in menu analysis of hotel businesses

Costs, which are the only factors that hotel businesses can control in order to increase their profitability in a global competitive environment, are the most important issue to be focused on. Among the strategic cost approaches, target costing method and time-based activity-based costing method appear as current approaches used in determining the costs of enterprises more accurately and managing costs effectively. The main purpose of the research is; To develop a menu analysis method in which strategic cost methods are integrated with each other in order to maximize the profitability of hotel businesses. The case study method was adopted as the research method. In the data collection phase of the research, interview, observation and questionnaire techniques were used. The application was carried out in the restaurant of a 4-star hotel in Gallipoli, Çanakkale. Within the scope of the research, the survey results of 356 customers were evaluated. As a result of the research, it has been shown that the menu analysis made with time-based activity-based cost and target cost methods allows the business to obtain more accurate information. When we look at the total time used and the total cost assigned for the activities of the business in the food and beverage activity center, it has been determined that the business has too much idle capacity.