Competitive analysis in automotive sector: Peugeot example

The automotive industry is a rapidly developing sector in Turkey. Businesses should be able to keep up with the rapidly changing technological, economic, political and social developments in order to gain competitive advantage. In order to achieve this advantage, first of all, a good organizational structure should be established. With the organizational structure, it is possible to determine the strategic decisions appropriate to the business activities and a competitive corporate structure can be obtained by conducting a competitive analysis. In competition analysis, the analysis of the close competitor is of great importance. In order to increase the number of sales and market share, it is necessary to strengthen the superiority of firms and to work on overcoming weaknesses.