Otomotiv üreticileri için esneklik portföyü

Nowadays, manufacturing companies are in serious competition and in an uncertain environment. As business conditions fluctuate and technological developments occur, customers are less predictable in purchasing behavior. In order to survive in the competition and to increase the market share, flexibility is proposed in this study. The automotive sector is one of the sectors that flexibility is highly needed. The purpose of this study is to find out the best flexibility lever portfolio satisfying customer needs considering also supplier and retailer expectations and providing a quick solution to deal with the uncertainties and the risks this company faces for automotive manufacturer. As a methodology, a decision making model is developed by combining analytic network process (ANP) and quality function deployment (QFD). Firstly, supplier, retailer and customer expectations are ranked within themselves, and then according to automotive manufacturer their importances are ranked via ANP, secondly the flexibility levers matching the expectations are weighted using two-phased QFD that is house of flexibility concept. In here, a house of flexibility is constructed to relate supplier, retailer and customer expectations with flexibility levers as a first phase. In this part of study, the best portfolio that all expectations can be satisfied maximum with constraint of minimum flexibility is proposed. Later on, a second house is built to detail down the flexibility levers into system factors. As a result, quick solutions are provided to deal with uncertainties and the risks faced by company.