Overloaded Information and Its Impact on Consumer Decision Making at Online Shopping: In Case of North Cyprus Students

Online shopping is a method of electronic trade which permits customers to buy goods and services directly from a seller through the internet. Customers are interested and attracted to online shopping because of greater access to information, competitive pricing, broader selections and also high levels of convenience. Information overload points out to the difficulty that presence of too much information can make and there is the problem for people to have a good understanding of an issue and also having a good decision making. Information overload happens when the level and amount of input to a system is more than its Processing capacity and Decision makers have limited and bounded capacity on cognitive processing. When information overload happens, it is likely that a reduction in decision quality happens. This thesis deals with overloaded information and its impact on customer decision making at internet shopping. Online shopping sites with too much information help customers to have a great shopping or it makes customers confused? My thesis demonstrates the impact of internet shopping and overloaded information on customer decision making and also it demonstrates the impact of overloaded information on internet shopping. The case study of my thesis is the students of Eastern Mediterranean University of North-Cyprus. Keywords: internet shopping, overloaded information, customer decision making