Pakistan'da e-ticaret sektöründe lojistik için maliyet azaltma optimizasyonu

An immersed and rapid progression in the e-commerce industry in Pakistan has been witnessed over the last few years, firms have aligned their resources to explore the strategies that lead to success and even allows the firms to gain a competitive advantage. Even though it has been acknowledged that the agile supply chain and logistics play a significant role in the success but it is associated with cost. The aim of this study is to explore the relationship of logistics with cost-minimizing strategies opted by the e-commerce firms in Pakistan. For a better and deeper understanding, the study is designed to be qualitative and the primary data has been gathered by the one to one detailed interviews. Analysis has been done by using the approach of nature phenomenological. Results indicate that the optimization of logistics allows the firm to minimize the cost. This paper concludes on the managerial implications and directions for future research